Hey there,
I am Prerna
I help brands launch conversion-focused websites that clearly communicate their value, earn trust, and scale with their business.
Web UX Designer
With a degree in Computer Applications and a natural habit of trying to fix things, whether for people or systems, I slowly found my way into user experience design. What started as curiosity turned into a full-time practice over the last four years. During this time, I’ve worked across 7 different industries, collaborated with 10+ clients, and designed 15+ projects, mostly focused on websites and web applications.
My journey includes working in a product-based company in 2021, followed by a design agency until 2023, and then a tech service-based startup until mid-2025. Each phase shaped how I think about design today. I’ve now chosen to specialize in Web UX Design because it allows me to bring together my three strengths- problem-solving, storytelling, and creativity.
I genuinely enjoy listening to business stories, understanding what drives them, and using design as a tool to help those businesses grow and scale.
Website/App UX Design
End-to-end UX design from discovery and strategy to final UI and launch. Every decision is informed by user behavior and business goals, ensuring a product that is intuitive, scalable, and effective.
Low-code Website Development
Website development using WordPress, Framer, Webflow, or Shopify. Clean, responsive builds that are easy to manage, fast to launch, and aligned precisely with the intended design experience.
Website/App UX Audit
A detailed review of your website’s user experience to uncover usability gaps, clarity issues, and conversion blockers. You receive a structured, actionable report with prioritized recommendations.
Website/App Redesign
A strategic redesign that starts with auditing your existing website. I identify gaps, refine structure and messaging, and rebuild the experience with a clearer purpose and stronger visual direction.
Landing Page Design
Conversion-focused landing pages designed to drive action. Clear messaging, structured layouts, and thoughtful user journeys will work together to turn visitors into your leads or customers.
Basic Website SEO Audit
A foundational SEO-friendly audit focused on on-page best practices and website structure. The report highlights improvements to content hierarchy, technical basics, and search readiness.
Design Process I Follow
01. Discover
I begin by understanding your business, users, and goals at a deeper level. This phase is about listening, asking the right questions, and uncovering real problems worth solving.
02. Define
Insights from discovery are translated into clear direction. We align on user needs, success metrics, and design priorities, ensuring every decision moving forward has purpose and focus.
03. Develop
Ideas take shape through user flows, wireframes, and visual design. Concepts are explored, tested, refined, and shaped into experiences that feel intuitive and intentional.
04. Deliver
The final design is polished, documented, and ready to launch. You receive a scalable, well-structured solution that’s built to perform, adapt, and grow with your business.
Design Work
(Figma Library)
This is where my design thinking lives. Inside the Figma file, you’ll find selected UI work- layouts, components, and complete screens, showing how I approach structure, clarity, and visual hierarchy.
Explore how ideas evolve into usable, conversion-focused interfaces, and how design decisions are made with both users and business goals in mind.
Let's Talk
Have a project in mind, or just exploring possibilities? Share a few details below, and I’ll get back to you with clarity on next steps.